As a restaurant proprietor, you are likely to operate with low margins that are often the result of circumstances beyond your control. Costs of food fluctuate, labour costs are unpredictable, and rent can go upwards every year. More than ever, hiring an accountant in London can be a profitable option to boost your profits beyond the walls of your establishment.
The Reasons to Consider Ecommerce to run your restaurant.
In your restaurant, you’ll sell beverages and food items for customers to enjoy at their tables. On the internet, you can offer those items and products and services (more on that later) for customers to take advantage of even if they aren’t able to enter the restaurant. It’s unnecessary to raise your prices to make more money which makes e-commerce an ideal solution for both owners and customers alike. eCommerce isn’t the intimidating possibility it was in the past, and it’s been made easier and less expensive for businesses to accept credit card transactions online safely. Our payment processor and others like it make direct deposits to Small Business Accountants, simple, safe, and easy (and you can count on our assistance staff on hand for you should you need help).
What to Sell?
Online ordering system accessible through your site lets customers easily make an order, especially since 70 percent of customers prefer to make their orders at the location directly instead of outside. Furthermore, 77% of people go to a restaurant’s site before dining at their establishment. A direct ordering website like Bento ordering will eliminate high-commission charges that other companies charge — a crucial element to consider in a business with thin margins.
Restaurant gift cards- The cards are excellent all year long; however, our research shows that sales increase during the months leading up to holidays such as the Christmas season or Valentine’s Day. Gift cards can also be an excellent way for customers to give back to the restaurants they enjoy.
Restaurant merchandise- T-shirts, hats, glasses, cookbooks, glassware, and much more. You might consider selling things like meals kits that guest can cook at home or assemble food items that are non-perishable, such as preserves, sauces, and sauces, dry goods, spices rubs, drink mixes, and if your local laws permit it -wine, beer, and alcohol.
Event Tickets for Restaurants Event tickets- With event tickets, restaurants can make, market and sell tickets on your website. Be creative with it. Give a cooking class online or wine tasting, and so much more.
Online Catering- A online catering store makes it easy to let your guests enjoy the food you offer off-site for the occasion or a big family gathering. Forms of inquiry are an easy method of communicating with prospective customers. Your website can be used to process deposits online and make the process simple for your customers while ensuring that you receive your money quickly.
How To Increase Sales at Restaurants
Your site must have been designed so that it is easy for both your customers and web crawlers to comprehend. The key to this is having clearly labelled, organized pages (such as “Shop” as well as “Events”) which make it easy for customers to locate your online products. Additionally, you could and should cross-promote your products across all the channels you use to market your business:
The Restaurant’s Web Site Maintaining your website current with the most recent important information regarding your restaurant is essential to growing sales. Create pop-up alerts on the homepage that advertise and direct visitors to your ordering pages online for catering or merchandise stores, gifts cards, and other things. Hotel Email Marketing Email marketing is a must in the current dining scene. Create your email lists on your site using an easy email capture form. Engage loyal customers by sending them newsletters with promotions, news, and much more. Always take customers back to your site to buy food online or purchase an online gift card for a loved one.
Social Media Marketing for Restaurants Platforms like Instagram or Facebook is excellent platforms for marketing your restaurant. Increase your following by sharing interesting posts about your restaurant and the products you offer. A great food-related photography style is a sure way to create an audience and get them to place orders directly with your restaurant. Make sure you drive customers back to your website to make an order.
