Ready to get rid of last season’s styles and bring in the new stock? A clearance sale is a great way to “clear” out your shelves to make room for new inventory. But if people are going to come to your clearance sale, they need to know about it. Here are five tips to promote your apparel store’s clearance sale.
Make eye-catching flyers to hang around town
Clearance sales don’t last long, and you want people to learn about your sales quickly, so they can visit your store in time. Rather than go online and wait for algorithms to show your content, hang flyers around town to promote your clearance sale to people as they go about their day.
However, you can’t just scribble some words on a piece of paper and expect results. Your promotional flyers need to look good enough to catch people’s attention as they walk past. Since you’re busy running a store, you probably don’t have time to design eye-catching graphics from scratch. That’s where templates come in.
There are thousands of free templates for fashion sale flyers available online from sites like PosterMyWall. Simply choose the template that best fits your store’s brand, customize the information using the easy drag-and-drop editor, and you’re ready to print.
Hang your flyers around town where your ideal customers spend their time, like gyms, public buildings, and grocery stores. Just remember to get permission from the building’s owner.
You can also save a digital copy of your flyer to use on your website or in social media promotions.
Highlight popular products on social media
With over 5 billion active users worldwide, social media is a great way to reach a massive audience and tell them about your incredible clearance sale. But with that many users comes a lot of content — which means a lot of competition for your posts.
Upload content about your clearance sale regularly to keep it at the top of your followers’ feeds. Make posts that highlight popular products in your clearance sale to encourage people to put down their device and head into your store. Think about which products have been the best sellers in the past and plaster them all over your social media accounts.
Plus, it’s not easy to come up with that much content, and highlighting specific products rather than just a sales overview gives you a lot more content to pull from. Consistency ensures that people will see your clearance sale posts.
Offer product bundles
You want to get rid of your inventory. So people buying single products just won’t cut it. Increase cart amounts by offering product bundles for your clearance sale.
Bundle like items and give them deeper discounts to encourage higher sales. For example, you can bundle shoes with socks, athletic jackets with matching pants, or any other clothing combination you can think of.
Not only will people choose your bundles over single items, increasing their purchase amount, but product bundles also seem like a better deal, encouraging more people to come into your store. Bundle away!
Send email newsletters
It might be the oldest form of internet communication, but email is still one of the most cost-effective marketing strategies. In fact, the average email marketing campaign generates an incredible $36 for every $1 spent!
Why is email so effective? Because you’re reaching out directly to people who are already interested in your business. If you have someone’s email address in your contact list, it means they either voluntarily signed up with an opt-in form or they’re a previous customer. You’re not blindly reaching out to random people in hopes they’ll like your store’s products. You know they do!
As your clearance sale approaches, start sending regular email newsletters showcasing your amazing deals. Most marketing professionals suggest sending one or two emails per week to keep your sale top of mind without irritating people into unsubscribing.
Give away VIP early access
Everyone likes to feel like a VIP. Get more people into your apparel store’s clearance sale by offering early access to your VIP customers.
What constitutes a “VIP” is entirely up to you — although the more the merrier when it comes to promoting your clearance sale! You could send a message to your email subscribers telling them about the sale a few days early. Or make a post to give your social media followers a sneak preview on the deals.
Anyone who receives your VIP invitation will feel like they’re getting a head start on the deals, encouraging them to rush into your store and buy all the good stuff before it’s gone. It’s a good way to give your clearance sale a strong start.
Make this clearance sale the best yet
Want a clearance sale that’ll really clear your shelves? Create eye-catching flyers to hang around town, highlight the most popular products on social media, offer product bundles, send plenty of email newsletters, and give away VIP early access to specific customers. With all your marketing strategies working together, this clearance sale might just be the best yet!
